If your short film releases but nobody sees it... A Step By Step Guide for Promoting and Marketing Your Short Film
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This breakdown came at the request of a few readers after the social media marketing step by step doc was released!
Writing, producing, directing and creating a short film is always a valuable learning experience but as most people do. When we spend months, years to produce and create a film or really any piece of art. We do hope (maybe secretly deep down) that their message, their story, their art, will resonate with AUDIENCES. And without marketing, it’s extremely hard to find said audience.
The entire process of making a movie is a beast, in of itself, but the reason that the marketing budget for all studio films is equal to the production budget or double is because the marketing is just as big of a beast.
This post is going to be an entire breakdown of the steps I would take if I was trying to get word out about a new film, broken down by each marketing channel and what happens within those in each phase of production:
Press
Talent/Crew
Digital Groups/Partners
Social Media
Email Campaigns
Community Outreach
Advertising
Merch
Let me know if you have any questions in the comments!